NASHVILLE, Tenn. (January 26, 2024)
Following the single release earlier this month, Matthew West continues his call-to-action for believers around the world not to lose faith with the drop of his new music video for “Don’t Stop Praying” – out today. Directed by Emmy nominated and Dove Award winning director, Elliott Eicheldinger, and filmed in Nashville, the video showcases West and members of his band making and hanging up posters with the title to serve as encouragement to all who see them.
While West was on tour, he was inspired by fans at meet and greets that would stop and ask him to pray with them and would tell him the things they have been praying for for years, hoping to see a breakthrough or a change. This passion and level of faith made such an impact on West that he, along with Jeff Pardo, wrote this song specifically about that. “Don’t Stop Praying” is a banner-message to believers to remind them where their power lies…with Him who knows our pain and hears our prayers. Additionally, West is launching a virtual prayer wall in partnership with his ministry, popwe, where people share their prayer requests and can pray for each other.
“The response to this new song has been overwhelming,” shares West. “I’ve already heard incredible stories of how the message of this song is a timely one for so many people who are facing a trial right now. Now, I’m so excited to share this powerful new video with the world and hopefully reach even more people with the reminder not to give up and always remember there is power in a prayer.”
The anthemic track marks West’s biggest debut streaming week for a single in his 20+ year career and the tune notched over 1 million streams and 500k YouTube views in under 3 weeks. It was featured on Spotify’s all-genre New Music Friday playlist, catapulted to the top 10 on iTunes All-Genre Chart, and had 39 radio station adds before the official add date leading to an audience of 4 million in its first week. The 5x GRAMMY® nominee is gearing up for his DON’T STOP PRAYING 2024 TOUR with special guest Cochren & Co which kicks off in February. For dates and ticket information visit matthewwest.com/tour.
Dubbed by Billboard as “one of Christian music’s most prolific singer-songwriters,” West is going into 2024 after a strong trajectory in 2023. Highlights include being honored with ASCAP’s prestigious Golden Note Award, presented to songwriters, composers, and artists who have achieved extraordinary career milestones and releasing his double album – MY STORY YOUR GLORY. Additionally, he celebrated another landmark success – he notched his 30th number one song as an artist-songwriter combined. 2024 also marks the 20th anniversary of his first #1 song “More,” from his debut album HAPPY. The inaugural track held the number one spot for 9 weeks – an impressive start to his now 20 years of radio accomplishments.
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